New Trends in Advertising free essay sample

Advertising is a form of communication intended to persuade its viewers, readers or listeners to take some action. It usually includes the name of a product or service and how that product or service could benefit the consumer, to persuade potential customers, to purchase or to consume that particular brand. Different types of media can be used to deliver these messages, including traditional media such as newspapers, magazines, television, radio, and billboards. But the trends in advertising are changing over time.The competition is going tough day by day. Thus, marketers are trying to find out more effective ways to reach the target audience. But these changes have not occurred suddenly. There is a continuous growth in advertising trends with the passing time. While some old trends have been modified some new trends have evolved. Advertising: The times are a-changing. Across time, we have been witness to big changes in advertising, from merely communicating a product or service, to highly sophisticated multi-dimensional and multi-channel strategies, and always with the same goal. Across time, we have seen a huge evolution of techniques and trends, products, strategies, media†¦ The authentic â€Å"next big thing† comes with the advent of the Internet. Advertising is a very powerful business. All by itself, advertising powers large industries such as television or print media, huge empires with thousands of employees and billions of dollars in revenues which constantly feed their tummies with money coming from the advertisers: to induce someone to buy or use that product or service.To achieve their goal, advertisers use different types of weapons with very different characteristics, ranging from pure carpet-bombing that guarantees the coverage of a large area, to highly precise snipers that allow them to hit a specific target right between the eyes and in the perfect moment to do so. Across time, we have seen a huge evolution of those weapons, new techniques and trends, new products, new strategies, new media†¦ How ever, as in many other industries, he really big change, the authentic â€Å"next big thing† comes with the advent of the Internet. And believe it or not, even though the Internet has been among us for quite a significant number of years, the chang e is yet to come. Lets review some of the changes that will, in the coming years, turn the world of advertising completely upside down†¦Ã‚   The first and fundamental change is related to the so called â€Å"interruption marketing†, and it could be well expressed as â€Å"dont get between my content and me†.Think about it: for a number of years, the media industry has been able to run their business with a very clear and straightforward model if you want to put your hands in my content, you will have to accept my conditions. And those conditions are: either you pay for it, or you will accept interruptions. Those interruptions will come any time, in any form or shape, and we will charge advertisers depending on the number of eyeballs that we are able to – theoretically – put in front of your ad. We – the media – can manage the time, the sequence, the primetime†¦ anything.We have the control, and all you can do is to sit down and become â€Å"audience†, i. e. shut up and listen. Depending on which side you are at, the idea sounds reasonable; media companies learn how to influence us, how to shape our tastes and habits, and we accept the model because we basically dont have any other model to compete with. You Tube. Your new ad network The 30-second TV spot hasnt gone away entirely. Its just that the smart money is spending less of theirs on media, and placing ads on You Tube. They then attempt to drive consumers there via other inexpensive means.YouTube is a vehicle to attract viewers who might not be watching as much TV, or skipping the shows in the brands media buy. Its also an ideal vehicle to expand an advertisers reach. The spot developed for an audience in Peoria is now reaching you wherever you are, thanks to You Tubes international exposure. What are the current trend in advertising? How are you reaching your customers in a day and age where television and newspapers are no longer as effective? What causes a product or service to sell in todays world? Do you believe images and music cause a product or service to sell?When a product or service is advertised what causes it to stay in your mind and create a feeling of need for a product or service? With the facts of images and music being played what makes those factors have an effect on the way we think? If you do not like a current song and you see it advertising a product will you no longer buy the product? Children will see there favorite actor or actress in a commercial they want the product. For example an actor or actresses in a nail polish advertisement. Does that have the effect on the nail polish itself? No, yet children will want it.Does having a big start make a product more effective when marking it? Does a new popular song really make a product better? Or is it the fact of it catching or grabbing your attention? When you hear a song on the radio that was in an advertisement does your brain automatically think of a product? If so, how would you go about finding which one would really help? With music and images constantly changing how do you keep up with advertising int todays market? What key factors are necessary to market? New Trends In Advertising It’s no secret to anyone that the internet has caused a dramatic shift in almost every sector of our society.From basic communication to investing to information storage to news gathering, the internet has permanently changed our lives. We are no longer limited to one-on-one communication. No investment is of f limits to our instant attention. No longer are we in danger of losing paper records to calamity. Even 24 hour news stations are becoming obsolete. Far from being over, this revolution has continued as newer and more powerful applications make their inroads onto the cloud. As the internet increasingly becomes the hub of our activities, more and more devices are becoming â€Å"web friendly,† opening even greater possibilities.With this shift of activity, a new advertising paradigm is emerging. As traditional media comes under greater pressure from a loss of audience, opportunities are shifting to a non-traditional, decentralized structure, giving small businesses and individuals greater leverage. Advertisers now have thousands of choices of where to advertise. The days of pricey 30 second ads before millions of television viewers is fading. Newspapers which once commanded premiums for full page ads are losing their subscribers. The new giants of advertising are internet social media sites, auction sites, and internet blog sites.For example blogs such as Techcrunch and Mashable combine to pull in over $1 million per month in ad revenue! In this decentralized world, skill and content reign as king. Any person with vision, skill, and tenacity can build a high traffic site supported exclusively by advertising revenue. In this brave new world, advertisers are scrambling to adjust their strategies to the new paradigm. Those who understand this shift and adjust quickly have a decided advantage over the competition. Amid the new ad trends, advertisers have gained greater flexibility. They are no longer limited to fixed expense models of advertising such as direct marketing, billboard, newspaper, radio or television ads. Advertisers, with more options than ever, are experimenting with targeted advertising such as pay-per-click, pay-per-response or cost-per-view. With increasingly powerful software analytics, these advertisers can target their ads to sites and viewers who are looking for their products. A dog food manufacturer can now target ads to only pet or dog owners through sites devoted entirely to those subjects.A realtor can post ads on sites targeted toward property investors. As more advanced software and hardware technology is developed, this trend will only intensify. As smart phone usage increases, more ads will be targeted directly to mobile phones. With GPS technology, coupons will be sent directly to customers as they pass by or walk into a place of business. Word of mouth will be leveraged in new ways with incentives being given to spread the word. Software that searches our computers or phones for interests will push ads tailored to us in front of our eyes.Technology will even revolutionize more traditional forms of advertising. Billboards with internet access will update ads containing video clips and moving images on the fly. With more sophisticated statistical tracking, ads could be switched to target the general interests of drivers at various times of the day or week. Newspapers, under increasing pressure to change venues will adopt ads embedded into e-book articles. Internet TV, viewed right from our own televisions may pull in ads directed to our individual tastes. Powerful technologies are changing our economic landscape.